Are you a webmaster with no idea about how you can use your website? Have you ever heard of SEO? If not it's time to research it! SEO (Search Engine Optimization) is the top factor businesses should focus on for their website.
Is SEO a thing?
SEO is how you are ranked in Google or how your site is being discovered online. This is vital for people with websites, whether you know it or not. Most people do not budget enough money in their marketing plan for their websites, and that hurts them! Your appear on Google is the way people are finding you. Making investments in your company's website can benefit you in the long run.
How do I start?
If you have an WordPress website SEO is a breeze to implement for your website! There is a plugin that you can download called, Yoast SEO. Yoast is a simple tool that will help businesses rank for keywords! Once you download Yoast then, visit each page in the backend of you website and choose a keyword for that page.
Keywords
Keywords can be the difference between success and failure for your page. Utilizing Google Analytics it is possible to discover the keywords that will aid your site's ranking on Google. Make sure you research your keywords and select wisely. When you are using Google Analytics you will find a couple of different numbers. Don't stress! The most important thing to concentrate on is the level of competition for your chosen keyword. If you decide to select a particular key word, Google Analytics will tell you how high the competition for that keyword is. Be careful. If you are not a large company and you pick keywords with high competition, you most likely will not be ranked. Search for your keyword and find a similar keyword that has the "low" competition.
Another tip, don't utilize your keyword multiple pages. If you decide to use a particular keyword on one page, ensure that you look up a related keyword however, not exactly. Selecting the same keyword for multiple pages can cause your pages to fight for the top position. Your pages could compete against each other in order to rank, causing them to most likely not rank in any way.
If you need to utilize similar keywords, you can make one page to be a "capstone" content page. This will differentiate the most important pages from the page that has the similar keyword. Only use this Crevand LLC method if you NEED to.
Search Engine Optimization Ranking, SEM Rush
Once you have your keywords, it is important to track how they are doing. My preferred website to do this is SEM Rush.
SEM Rush can help you determine how your website is ranking on Google. Do an initial report prior to searching for keywords, so that you can see how your site began and what it's doing after all your hard work. The best way to go about it is run a report every once every week. This will help you keep track of how your keywords are doing. SEM Rush will also run additional reports for you. It will let you know whether you've broken backlinks or you should create some alt texts for your pictures. All these factors can help with your SEO rankings.
Wrap it up
Make sure that you run all reports that are required and research SEO. SEO is a huge aspect of marketing and could be a major boost to your website. Investing in SEO can bring lots of visitors, both old and new, to your page! Read articles and study up because this will transform your business!